hibi 10MINUTES AROMA is an incense stick you can light easily without a lighting device, which is an innovative incense combined with a match created by Japanese craftsmen. Two Japanese traditional companies (incense and match) collaborated and developed hibi for 3 years and a half and released it in 2015. The brand concept is Natural “aroma” for 10 minutes every day, light the match by striking it, and entrust yourself to the natural fragrance rising in the air. The brand name hibi means “day to day” in Japanese. For relaxing and refreshing with your favorite aroma anywhere, anytime.
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