Oh my laine!


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An annual selection of ambassador brands for the French wool industry

The wool creativity, the heart of the "Made in France" quality! Led by LAINAMAC, the Oh my laine! project highlights ambassador brands involved in the Franch wool industry, selected each year for their creativity, their craftsmanship and their attention regarding the origin of the raw materials. Being historical factories as well as independant creators, these brands propose high-end or luxury products for bedding, fashion and decoration sectors. In 2020, Oh my laine! spotlights 7 brands from the hand made and interior decoration sectors. All of them design and craft felt, knit, Aubusson tapestry, weaving, tuft or quilt, with due respect for LAINAMAC's shared values: the commitment to a strong French wool industry, for personalised products against standardized decoration. The products are unique, custom-made, of elegant and inspiring manufacture: textile pannels, carpets, tapestries, wall hangings, bed linen, small furniture items, decorative objects and wall coverings. This unprecedented selection of brands and products will be presented in Paris, within the intimate frame of a showroom by appointment for architects and decorators in the concept store Heureux les Curieux (75003), from October 13th to October 17th. The exhibition will be accompanied by a conference program – onsite or remotely, according to the sanitary context of the country – to meet the creators and the actors of the emblematic wool industry of the Massif central. This program will be the occasion to understand the qualities and core performances of wool and to question the supplies, in particular by presenting 7 new traced threads made in partnership with the spinning mills of Creuse (Filature Fonty and Filature Terrade) and explored by a network of designers and enterprises. Information: lainamac1@lainamac.fr

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