MINISO HONG KONG LIMITED

MINISO , a Japan-based designer brand, was co-founded by Japanese designer Mr. Miyake Junya and Chinese young entrepreneur Mr. Ye Guofu in Tokyo, Japan. It is the promoter of global “intelligentconsumerproducts”. Sticking to the life philosophy of “simplicity, nature and good quality” and the brand proposition of “returning to the nature”, MINISO gains popularity among consumers with its core brand edges of updatingproductseverysevendays,pricingatalowlevel,andtargetingatintelligentconsumerproduct chains.

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