PECHAAN promotes the artisanal wealth produced in certain regions of India by opting for co-creation .
PECHAAN is committed to a solidarity economy by creating sustainable partnerships with Indian craftsmen to showcase their knowledge and their cultural diversity.
The collections created in co-creation defend the handmade and the authencity. They celebrate traditional skills through unique pieces and storytell it like an art.
To promote this craft , PECHAAN organises fair sales , part of which is donated to an orphanage in Kashmir and a women's cooperative in Rajasthan.
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