LES ALLUMÉES

You probably had to be a little "lit" to consider disrupting a market as frozen and established as that of the candle ... This is the challenge we embarked on two years ago.

Months of brainstorming, research, market analyzes, trials, tests, but also a lot of doubts and questioning ... Until a meeting, THE meeting that changed everything, with a waxman from the South of France, just as "Lit" as we are ... Through our discussions and the trust building between us, our incredibly creative wax-maker confides us on the occasion of a visit to his workshop, which 'he invented, twelve years ago, a new process for breaking up waxes in the form of sand.

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