Nadine, architect, had baby Lily. One day Nadine made little Lil’s lunch but an urgent call to come in to the office meant she didn’t have time to feed Lily before dropping her off at her grandma’s house. While packing her work bag, Nadine couldn’t find a spoon, bib or container for the purée. On the bus to work, Nadine thought of the pre-prepared food pouches and wondered if she could make some to fill with her own food. She talked to her cousin Zaid as he worked in a packaging company and he loved the plastic pouch idea too. They decide create a clear plastic pouch.