Led by LAINAMAC, the Oh my laine! project highlights the French wool industry by selecting each year several ambassador brands for their creativity, their craftsmanship and their concern regarding the origin of the raw materials.
Being historical factories as well as independant creators, these brands propose high-end or luxury products for bedding, fashion and decoration sectors.
In 2020, Oh my laine! spotlights 7 interior decoration brands, committed to the values of handmade and to recreate a strong French wool idustry, by proposing custom-made and non-standardized products: Atelier Cc Brindelaine, Ghislaine Garcin, Isabelle Boubet, Jory Pradelle, Laines Paysannes, La Tisserie, OOLMOO. Discover their carpets, weaves, tapestries, objects, small furniture items and mural decors on the MOM platform.