2006 was the year a movement occurred in the world of Aizu lacquerware.
It was “BITOWA”, a new brand born out of the fusion between traditional techniques and modern sensibility.
Aizu lacquerware distinguishes itself through features such as its solidity and its decorations; also, it is easy to use and it has a certain atmosphere intrinsic to its beauty. To all these, it adds contemporary sensibility. This is the whole that makes “BITOWA” up. As manufacturers but also users of the “BITOWA” products, we are confidently introducing this new type of lacquerware to the whole world, because “BITOWA” allows one to feel the splendor of the Aizu lacquerware on a daily basis, and is earnestly in search of new possibilities.