From Paris to Seoul, the coolest bag of the hour is Belgian. The original Itbag for kids.

In 2012 Hélène and Bruno designed the first model at their kitchen table in Ostend for their son Ralph. Our mission is to translate the runway to the playground in an affordable way. Recognizing the right accents in fashion and showing them in a child-like manner is our strength. Our standard models excel in their colorful, kid-friendly designs and are crafted from high quality materials making them sturdy yet feather-light. Out with the boring old-fashioned schoolbags! JEUNE PREMIER breaks through the daily grind and blasts a bit of fun through the grey classrooms.

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Vogelzangdreef 2
8400 Oostende
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