After more than 25 years of success of the WWF Plush “Classic” Collection,
we felt the need to extend the realistic plush collection with an imaginative and on-trend product line. WWF Cub Club was created with the goal of shaping a better world for all babies & toddlers. We call them “The Club”.
The collection is made from the softest materials available and is, with its 100% recycled stuffing, the most eco-friendly and ethically produced
plush in the world. For every plush sold, a 12% donation is made to WWF (in country of sales) to support local WWF conservation efforts.
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