MOROCOLOR ITALIA SPA
A colorful Family
PRIMO is an Italian brand of paints and creative material for people of all ages. The PRIMO range is long-lasting, accompanies children from an early age into adulthood and is based on three pillars: Quality, Safety and Sustainability. Children are the most discerning customers and PRIMO is committed to offering them premium quality tools to encourage their creativity. PRIMO is a brand of the Italian company Morocolor Italia S.p.A, a family-owned company, producing paints in Italy since 1933. The spirit remains as at the beginning: passion and love for the products.
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News
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20/07/2023
PRIMO presents: 90th Anniversary
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On March 16th 2023, Morocolor celebrated its 90th anniversary. A great opportunity to revisit the milestones of the company’s journey so far, that still define its identity today.
