We have grown and evolved our business over the past 40 years, and we feel it is time for a change. We have chosen our new name to reflect who we are today and to symbolise our future.
LID, meaning hand in Arabic, represents our handwoven rugs and our other hand made artisan products.
LID, a fun nod to the last letters of our names - Ismail, Larbi, Rachid & Yazid
We are excited about the future and the direction of the company, whilst our commitment to our customers remains our highest priority.
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