IDDEN

Sustainable Lab focuses on reducing the use of petroleum-based plastics and developing sustainable materials and ingredients under the motto "Less Plastic More Trees."

#01. RE:Tree - Waste to Value Thermoplastic wood material made from byproducts that is non-toxic, economical, and can be mass-produced. This contributes to environmental protection by using only byproducts without logging wood. #02. Idden - Travel Ritual Brand Upcycled beauty products such as 'Earth Bar' made from proteins extracted from beer byproducts and polyphenols obtained from apple byproducts, and eco-friendly hotel slippers made from agricultural byproducts, contributing to the reduction of single-use plastics.

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