THE SMILEY COMPANY
The Original Smiley
For over 50 years, The Smiley Company has been a global icon of positivity, beginning in 1972 when Franklin Loufrani launched the brand. Reimagined in 1997 by his son Nicolas, the brand has grown into a modern visual icon influencing fashion, lifestyle, and culture. Today, Smiley is one of the world’s leading licensing brands, collaborating with LVMH, L’Oréal, Inditex, adidas, Nestlé, and more. Its in-house design studio and global marketing campaigns ensure each partnership is unique and impactful, as Smiley continues to champion optimism and creativity.
Add