Every day, I do my part for the world! Sustainability is the underlying concept, as well as the purpose of the MYDO.WORLD project: an everyday lifestyle for natural, responsible comfort.

Think of anyone, a person whose age, sex, zip code and other labels have no meaning, faced with the daily routine: getting ready in the morning, work, leisure-recreation-sports, evening rituals, bed. Many of the everyday objects associated with these activities are made of fabrics – from sheets to gym towels, T-shirts to dress shirts. What considerations went into designing these objects? Comfort, no doubt, along with elegance and sustainability.


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