"Advanced craft" is our big concept of new Japanese lacquerware. The materials used are not only wood and plastics, which we used to use for our products, but aluminum, zinc, 3D-printings and so on.
We are now trying to make useful products in new ways. KISHU+ is now trying to create new Japanese lacquerware ; not only kitchen tools but design objet, interior decoration, lighting, furniture and so on. We call it "Advanced Craft". "Advanced Craft" is mixed up with handcrafting, machinery and digital-work. We are trying to make products with many different types of materials, not only with already existing and traditional ones.