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Product description
A typical example of ‘goods marketing’ is the ballpoint pen, which is discarded as general waste since none of its components are recycled. Interestingly, the components of a pen resemble Korea’s traditional “Four Friends of the Study” (Munbangsawoo), which include paper, brush, ink, and inkstone. Excluding paper, the brush, ink, and inkstone have combined to evolve into the modern pen. Based on this connection, elements of the Korean alphabet (Hangeul), which children first learn, have been incorporated into the project to create three “learning tools” suitable for both children and adults.
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About the brand
HANYANG UNIVERSITY
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Present at Maison&Objet Fair
From 05-09 September 2024
PROJECTS
Hall 7A — Stands C70
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HANYANG UNIVERSITY
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France, Germany, Austria, Belgium, Bulgaria, Cyprus, Croatia, Denmark, Spain, Estonia, Finland, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Sweden, Czechia
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