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HANYANG UNIVERSITY Add

NOSTALGIC IN REGLASS

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Product description

‘JINRO IS BACK’ is a new soju from the Korean brand that reinterprets the past Jinro soju design with a newtro concept.Behind this successful branding lies an environmental downside. By breaking the ‘Bottle Standardization Agreement’ and producing nonstandard bottles, the company disrupted the reuse system and leading competitors another nonstandard bottles.This Project is designed to targeting MZgeneration, who preferred jinro the most, using the nonstandard soju bottles. MZgeneration values mood and fun over alcohol. By designing newtro TABLE SET, we can suggest a drinking table for enjoy.

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HANYANG UNIVERSITY

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HANYANG UNIVERSITY
Nostalgic in ReGlass

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France, Germany, Austria, Belgium, Bulgaria, Cyprus, Croatia, Denmark, Spain, Estonia, Finland, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Sweden, Czechia

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