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Product description
‘JINRO IS BACK’ is a new soju from the Korean brand that reinterprets the past Jinro soju design with a newtro concept.Behind this successful branding lies an environmental downside. By breaking the ‘Bottle Standardization Agreement’ and producing nonstandard bottles, the company disrupted the reuse system and leading competitors another nonstandard bottles.This Project is designed to targeting MZgeneration, who preferred jinro the most, using the nonstandard soju bottles. MZgeneration values mood and fun over alcohol. By designing newtro TABLE SET, we can suggest a drinking table for enjoy.
Product specifications
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Nostalgic in ReGlass
About the brand
HANYANG UNIVERSITY
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Product description
‘JINRO IS BACK’ is a new soju from the Korean brand that reinterprets the past Jinro soju design with a newtro concept.Behind this successful branding lies an environmental downside. By breaking the ‘Bottle Standardization Agreement’ and producing nonstandard bottles, the company disrupted the reuse system and leading competitors another nonstandard bottles.This Project is designed to targeting MZgeneration, who preferred jinro the most, using the nonstandard soju bottles. MZgeneration values mood and fun over alcohol. By designing newtro TABLE SET, we can suggest a drinking table for enjoy.
Product specifications
Log in or create an account to view the product specifications and the brand’s contact details and sales conditions
By logging in, you will be able to view full details of this product.
Technical specifications
Brand contact details
Brand sales conditions
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HANYANG UNIVERSITY
Nostalgic in ReGlass
Countries eligible for delivery
This product is available for purchase in the following countries:
This product is available for purchase in the following countries:
France, Germany, Austria, Belgium, Bulgaria, Cyprus, Croatia, Denmark, Spain, Estonia, Finland, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Sweden, Czechia
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