NEW RANGE OF FURNITURE

FYDEC COLLECTION

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LET'S TALK STORE LAYOUT WITH FYDEC Collection

For over 23 years now, in 1997, we have been discorvering the world of flowers. An exciting environment, which constantly demands to be renewed. It was in 2007 that we created FYDEC, with the aim of distributing exclusively to florists and flower professionals, ranges of containers, then, decoration, furniture, and different complementary ranges that florists are waiting for. By keeping two main principles. Distribute ranges that we do not find everywhere, in the NATURE, chic and country style. A trend that is largely confirmed today, but at FYDEC prices, that is to say very affordable prices for the florist. We have no middleman. As the years go by, we develop our products and our ranges, according for the needs of our customers. And, there is a need which very regulary re-emerges, the fitting out of shops. Real, solid furniture, made to last over time. An area where many florists are a bit lost. For a few years now, we have wanted to develop a range of fittings, without finding good contacts. We had fairly precise ideas, but not yet the right people to come up with this project. We then surrounded ourselves with people listening to us, to finally find a compagny that spoke the same language as us. After having exposed what we wanted to the professionals, we are now in the development of our ranges. To get there, for over a year, we have been talking with our florist customers about our project. We collect comments, requests, desires of each, to finally find that in terms of layout, 3 large groups stand out: - 1) Customers who want a very modern structure, without accentuating the elegant side, to justify a presentation more practical than aesthetic. (Self service for example) - 2) Customers who want to favor an elegant, solid, sober range, in a more contempory style - 3) And finally, customers who want to find in their new store layout, a very traditional style, in a country spirit, even rustic. A style coveted enough in the period we live in, or more than life, rhymes perfectly with "tradition" Regarding FYDEC, our choice was made on the last two ranges, a contemporary style and a retro trend style, for a store highlighting the artisan florist side, and not self-service of flowers as in case number 1 One point wich seemed surprising to us in this approach is the time when we had to communicate on prices. For florists, since they are committed to the long term, the price criterion was not the major problem. However, we have chosen to start on ranges of very good qualities, funtional at prices in an affordable range. We all have in mind that this is not a resale but an investment, with all the tax advantages. Currently, we have launched our ideas, sticking to the maximum what the profession of florists wanted. The first models will soon arrive. We will rework them, and again rework them, to finally release our ranges for the "MAISON et OBJET" show in September. After more than a year of thinking, we will be please to present our 2 new ranges of furniture, to fit out your future store, or simply revamp yours. FYDEC is also a range of small outdoor installations. If you have the soul "artisan florist", come and discover our zinc furniture that will add extra charm to your shop. NB: Photo not contractual

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