Industville @Whittard in Covent Garden
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The collection inspired by industrial lighting.
History is at the centre of Whittard of Chelsea’s flagship store in Covent Garden. Situated within the Covent Garden’s main piazza, Whittard is as much a British institution as its iconic surroundings. As masters in the art of quality tea, coffee and cocoa since 1886, Whittard have positioned their Covent Garden store over two storeys. Entering on the ground floor and main retail space, Whittard have created a glorious full-scale emporium filled to the rafters with a library of teas, infusions, artisanal coffees and exclusive blends that have made Whittard of Chelsea famous. Beneath this on the lower level, Whittard has created a specialist brew bar and over 100 types of loose leaf tea. At Covent Garden, Whittards have addressed the challenge of retaining the essence of a business rooted in history, but also fulfilling the requirements of modern retail. The lighting chosen in both areas of the store, provided by Industville, is one example of how these two requirements have been bridged. Industville offer a range of lighting and furniture which has been specifically designed with this in mind. All their products take inspiration from vintage, industrial lighting of the late nineteenth and early twentieth century. Created from the highest-quality materials and designed in component their products can be adapted and tailored to any design specification and provide a perfect means to create a nod to a historical reference without the high cost or time constraints of originals. The main retail space on the ground floor utilises the Brooklyn Vintage Giant Step Pendant in Brass. One of the largest shades in the Industville range, its architectural stepped shape and rich brass finish, it is an ideal style to cast a welcoming golden glow on the vast emporium of teas, coffees and related accessories. The new style ‘tea bar’ below, offers a welcoming contrast, here the warm tones of aging wood and brass have been replaced with a more contemporary, fresh, but cosy effect with whitewashed brick walls and the Old Factory Vintage Pendant in Pale Grey Pewter lighting up an array of delicious delicacies at the counter. Image Credits: Industville, Whittards of Chelsea, Covent Garden