Our Design Philosophy
The opposite of linear and trendy
Linear business models are out of fashion. People are downsizing and minimizing consumption for a healthier and more sustainable world. The (r)evolution of circular concepts is here to stay. Upcycling and zero waste are obvious musts. Circularity is the quality of tomorrow – we are in it today! Welcome to join us. Did you know? 80% of a product's environmental impact is influenced by decisions made at the design stage!* All environmental benefits are taken into account in the creative design phase for the entire life cycle of our products! So never compare with the price of linear, mass-produced goods with a short lifespan. The cost of them may be eternal. Our solution: Circular & Timeless Design Timeless design is a work of art or idea that remains relevant and valuable without the influence of fast-moving fashions and ever-changing trends. In our designs, we circulate treasured products and materials to eliminate waste and pollution and regenerate nature. Step into our enchanting world of circular and timeless design! This captivating transformation has an indescribable, universal charm that resonates across generations. Get ready to be swept away by a design that transcends time and resonates with the essence of every era! *Source: Margaret K. M. Crichton and Grant C. D. M. Hall of the University of Cambridge. In a study published in 2009, they investigated how different design decisions affect a product's environmental impact throughout its life cycle. The researchers found that most environmental impact factors can be reduced or eliminated by taking them into account in the design phase, reducing the products' overall environmental footprint by up to 80%. Products that are sustainably designed from the beginning can have a large and positive impact on their environmental impact and costs.