IWAS x Gucci Christmas 2024

I WAS A SARI

Gucci Christmas corporate gifting

In 2024, we elevated our partnership by crafting an exclusive collection of circular design Christmas Cheer Ornaments for Gucci. Each ornament is a unique piece, meticulously handcrafted using leftover sari scraps, repurposed materials from previous Gucci orders, and donated embroidery supplies. Over 150 female artisans refined their expertise in Aari embroidery, a traditional Indian technique, equipping them with valuable skills for bright futures in the industry. This collaboration was a testament to our shared values of women empowerment, circularity and craftsmanship.

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