Christophe Pradère's selection

As CEO of BETC Design, Christophe Pradère approaches his experience with brands in a holistic manner that blends anthropology, marketing, and global creative strategy. His selection is one to discover without further ado!

Koprean ceramic artist : YANG Ji-woon
ICHEON CERAMIC
Ceramic artist YANG Ji-woon Works and lives in Icheon, South Korea. With the Cera-stone series, ‘gold inlay and polishing,’ a unique surface-decoration technique developed by the artist, is applied.
ISP WALL
DCW EDITIONS
Created by Ilia Potemine, 30 years old young inventor, the ISP lamp is a 21st century flint : no switches, no dimmer, no bulbs. The hand takes possession of the light. The ISP lamp takes on the aura of a spatial beam for enlightened adventurers.

Christophe Pradère

After studies in international marketing, Christophe Pradère pursued his worldwide adventure by starting his career in Asia as Brand Design Manager for a skin-care company. Back in France three years later, he joined, successively, the brand consulting branch of a packaging design firm, then an architectural firm as Project Manager in order to develop a retail business targeting selective distribution. His trajectory then led him to Euro RSCG design, where he creatively and strategically led first the retail, then the corporate branch, which, under his leadership, gained the trust of numerous major brands such as Auchan, Leclerc, Intermarché, Air France, Peugeot, as well as Lancôme, L’Artisan Parfumeur and Christofle. In late 2000, Christophe Pradère launched a global design entity for innovative industrial sectors, which he melded into BETC Euro RSCG, renaming the firm BETC Design. CEO of this firm, he oversaw the swift expansion of the business, which now includes a team of 30 individuals. Christophe Pradère has specialized in global design and design management approaches, both for creative industries, with Louis Vuitton, Rémy Martin, Jean-Paul Gaultier or L’Oréal, or for innovative sectors, with Orange or Air France.