Boutique/Retail 2.0 - How to design and decorate a shop

In a time when online sales are skyrocketing, the atmosphere of a shop, its merchandising, and the customer experience are becoming absolutely crucial. Shop staging and the customer pathway through the store are being reinvented: click-and-collect corners are popping up everywhere, zones focused on customization are being rolled out in many shops, and living and hospitality spaces are taking over. Boutiques are no longer just showcases for products: they place them in living settings and sometimes transform into apartments with rails, mirrors, counters, shelving, and relaxation areas where lounge chairs, footstools, sofas and cafés invite the customer to stay and hang around for a while. What's the idea? To create an intimate, Instagrammable atmosphere where visitors feel special. The experience is placed squarely at the center of retail issues and is reinventing the rules of shop design and decor. Here's a taste of it in this selection.