DIGITAL DAYS DESIGN BY - Sanna Åkerlund Gebeyehu's favorite products

Sanna Åkerlund Gebeyehu is a concept developer in the field of design and architecture, working with brand identity in a range of formats, such as exhibitions, installations and interior design. Her method focuses on brand sensibility, i.e. creating distinguished brand experiences in various contexts across a wide spectrum of emotional perspectives. Operating the intersection between brand development and experience design, she also functions as a co-op curator for brands, linking them with key-collaborators and creatives to expand brand identity and facilitating innovative ways of customer engagement. Be it ABB’s industrial robots brought to life by stunning choreography against a backdrop of contemporary glass design, curating a tradition-meets-in-vogue exhibition on Japanese lifestyle at The Museum of World Culture or a comprehensive interior design concept for Spotify HQ - the aim is to establish a seamless brand interaction between object, space and human sensations.