Founded in Costa Rica, Pura Vida provides sustainable jobs to artisans worldwide and
raises awareness & donations to charities with bracelets, jewellery & clothing that give back. Since launching
in 2010, Pura Vida has supported over 800 artisans worldwide, supported 200+
charities and given over $4M in lifetime donations.
Pura Vida is a state of mind. It means celebrating good fortune, living life to the fullest,
and not taking anything for granted.
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