PRIMO
A colourful family
PRIMO is an Italian brand of paints and creative material for people of all ages. The PRIMO range is long-lasting, accompanies children from an early age into adulthood and is based on three pillars: Quality, Safety and Sustainability. Children are the most discerning customers and PRIMO is committed to offering them premium quality tools to encourage their creativity. PRIMO is a brand of the Italian company Morocolor Italia S.p.A, a family-owned company, producing paints in Italy since 1933. The spirit remains as at the beginning: passion and love for the products.
News
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20/07/2023
PRIMO presents: Creative triangle crayons for infinite techniques
Discover the new PRIMO creative triangle crayons set. The set contains eight colours and six stencils...everything you need to spark your creativity! Discover different techniques and invent new ones: drawing, rubbing, playing and creating!