TOKYO "iki"-meet the future fundamentals.
Over four centuries have passed since the beginning of the Edo period. Japanese culture today, with its content industry, fashion, cuisine and traditional crafts to mention a few, is in the world's spotlight as "Cool Japan". And by leveraging the Olympic and Paralympic Games in Tokyo, we aim to spread the "IKI" of Edo whose value is being re-evaluated both nationally and abroad. Project TOKYO TESHIGOTO has been born for this purpose.