PHAYANCHANA

Word from Image, Image from Word - the alphabets can be more just the alphabets. The design that gathering the idea of using letter arrangements to relate and enhance the meaning of those images.

“Phayanchana”is a thai wording which means “alphabet” in english. So, that’s the reason why brand started working on a collection to turn 44 thai alphabets into fun graphic illustrations. The idea began from seeing that Thai alphabets can enter a bunch of imaginations and creative ideas and to help many people to remember difficult consonants through visual memory. Phayanchana is brand who creating the graphic on surface by using Thai alphabets or wording to relate with things in a modern way.

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