959NINEFIVENINE
959NINEFIVENINE is a sustainable concept, style and project which links design, functionality and aesthetics through a creative philosophy in line with the current themes of contemporary living.
959NINEFIVENINE creates durable, respectful products. It honors 1959, the year Volvo introduced the seat belt, by recycling decommissioned car seat belts and innovative eco-sustainable fabrics from vegetable waste (apple/orange/pineapple). Each Made in Italy piece is handcrafted. The genderless collection, with an essential design, offers iconic accessories like bags and backpacks, embodying a virtuous cycle of reuse and the value of respect for people and the environment. It combines rigor and irony with unique prints. It's a fusion of aesthetics and ethics.
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959NINEFIVENINE is committed to creating excellent, durable products with full respect for all involved and the planet. The brand pays homage to 1959, the year Volvo first introduced the seat belt to the automotive market. The new 959NINEFIVENINE eco-design collection recycles seat belts from decommissioned vehicles, combined with innovative and completely sustainable fabrics. A versatile concept which, through the brand's name, fully expresses the project's core values: respect and sensitivity towards people, inextricably linked to a profound regard for the environment.
Each piece in the collection is Made in Italy: after an initial washing and sanitizing process, the seat belts from abandoned car wreckers are sorted by their patterns, hand-cut, assembled, and sewn in expert artisan workshops.
Driven by a continuous commitment to eco-stylistic innovation, the brand has expanded its research to include materials derived from apple, orange, and pineapple waste, opening new possibilities within a potentially infinite cycle of reuse.
Today, 959NINEFIVENINE offers a unique series of objects characterized by a distinctive, essential, timeless, and genderless design, represented by iconic accessories such as bags available in weekender, backpack, camera bag, shopping, tote, and working bag models.
959NINEFIVENINE is a concept, style, and project that links design, functionality, and aesthetics through a creative philosophy in line with the current themes of contemporary living.