AADYAM HANDWOVEN

AADYAM HANDWOVEN, an initiative by ADITYA BIRLA GROUP, attempts to be a part of the zeitgeist, the evolution and expression of Indian culture and art.

In doing so, it becomes a window to access and engage with the diverse Indian cultural landscape. AADYAM HANDWOVEN strives to preserve age-old weaving techniques that have seamlessly transcended generations of artisan families and help to promote them among the true connoisseurs of heritage.

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