Today, the assessment is clear and shared by all of our retailers: greeting cards are a strategic product, both highly profitable and structurally important within an assortment.Far from being a “small product,” greeting cards are a powerful revenue driver.They naturally find their place in almost any type of retail environment: bookstores, of course, but also home décor shops, concept stores, and more.Positioned near the checkout, where purchasing decisions are finalized, greeting cards are by nature an impulse-buy product