Decorative item
2025 EMMY AWARDS AFTERPARTY
2025 EMMY AWARDS AFTERPARTY
Where global cultures and contemporary sensibilities converge, Crown Goose, a global luxury bedding house, joined the 2025 Emmy Awards Afterparty as its official sponsor—once again affirming the brand’s distinction and stature on the world stage. Symbolizing the pinnacle of American broadcast arts, the Emmy Awards stand among the world’s four most prestigious entertainment honors, alongside the Grammy, Oscar, and Tony Awards. Tracing the legacies of iconic entertainers such as Bruce Willis, Oprah Winfrey, Conan O’Brien, and Jimmy Fallon, the Emmys have long served as a defining tribute to the narratives and emotional resonance shaped by television artistry. Hosted by the Academy of Television Arts & Sciences, the 77th Emmy Awards gathered artists and celebrities from around the globe to create a moment of cultural resonance and collective emotion. This year, the ceremony reached 7.4 million viewers, marking its highest ratings in the past four years. The venue, the Peacock Theater—an iconic cultural landmark that has welcomed global artists such as Ed Sheeran and John Legend—became a radiant fusion of art and sensibility under brilliant lights, further elevating the prestige of the Emmy Awards. At the intersection of light and honor, the 2025 Emmy Awards redefined the relationship between art, reality, and the human narrative. Stories that traveled beyond the screen became mirrors of their time, while creative narratives that expanded emotional depth were called by their most illustrious names, proving their enduring value. Hosting this luminous evening was Nate Bargatze, one of America’s leading stand-up comedians. With 148 performances and 1.1 million tickets sold in 2024 alone, generating a total of $82.2 million in revenue, he stands as one of today’s most successful comedy artists. His signature wit and refined humor brought an added layer of vitality and charm to the Emmy Awards night. On the red carpet—the highlight of the ceremony—bold color palettes, fluid silhouettes, and high jewelry from maisons such as Tiffany & Co. and Bvlgari came together, transforming the night of stars into a singular artistic tableau. Global pop icon Selena Gomez, BLACKPINK’s Lisa, honored as Best Dressed, and Hollywood’s emblematic actress Scarlett Johansson each embodied global influence and unmistakable presence in their respective realms. Together, they radiated an elegance that seemed to capture and refract light itself. The comedy series The Studio, created, directed, written by, and starring Seth Rogen, emerged as the defining work of this year’s Emmy Awards. A satirical reinterpretation of contemporary Hollywood, the series set a new record for the most wins by a single comedy series in one season. Rogen’s distinctive humor and philosophical gaze elegantly twisted Hollywood’s self-awareness and contradictions, earning the work acclaim as a masterful exploration of the boundary between art and reality. The limited series Adolescence also stood out, winning a total of eight awards. Notably, 15-year-old newcomer Owen Cooper received the award for Best Supporting Actor, becoming the youngest winner in Emmy Awards history. His heartfelt acceptance speech—reflecting on the belief that stepping beyond familiar frameworks makes anything in life possible—added a deeply moving note to the ceremony. Headquartered in Beverly Hills, Los Angeles, the global center of arts and culture, Crown Goose is a global luxury bedding brand that continues to expand the world of high-end culture where art and living intersect. From the Academy Awards galas to the Hollywood Music in Media Awards, the brand has collaborated with artists, opinion leaders, and creative directors across the world’s most influential media ceremonies. Reimagining time as art and space as rest, Crown Goose’s distinctive journey transcends conventional sponsorship, shaping a new definition of luxury as a brand that exists on a cultural dimension. The afterparty, held at the Skybar of the iconic Mondrian Hotel in Hollywood, unfolded as a constellation of stars against the twilight of the Sunset Strip. As the Hollywood skyline glowed in hues of gold, Crown Goose celebrated the night alongside global celebrities and VIP guests, aesthetically realizing moments where rest itself becomes an art form. Positioned as a global luxury house that dissolves the boundaries between art and lifestyle on a world stage, Crown Goose elevates rest into a sensorial art. Returning inspiration born of elegant repose back into the realm of art, the brand continues to pursue the true essence of luxury beyond time and space—charting new, transcendent worlds through its singular philosophy.
