François Bernard's selection

Passionate about architecture and objects, François Bernard is a graduate of the Ecole Nationale Supérieure des Arts Décoratifs in Paris. He has worked for more than 25 years as artistic director and consultant for trade shows in the textile and home decoration industries. He collaborates with manufacturers, distribution channels specialized in furnishing and decoration, in France and internationally. He studies the evolutions of style, tastes, behaviours and analyses the transformation of consumer desires. This structural approach drives the evolution of his client’s collections. As a designer or a consultant, he creates and also brings together talents for specific projects. The current evolution of his work reinforces his concern for good product communication. Through the conception of a collection to its final development, he ensures its valorisation by staging the store displays, rethinking presentations according to seasonality and actuality. The diversity of his eye looks for a cohesiveness through human and sensitive objects whether technical or rustic, historical or contemporary.