Luca Nichetto

Born in the heartland of local craftsmanship in Murano, designer Luca Nichetto was first and foremost steeped in all the excellence of fine artisanal work. He thus naturally founded his first firm in Venice in 2006, and his many wanderings led him to launch a second studio in Stockholm in 2011. His enthusiastic, eclectic, and unique profile rapidly enchanted major international brands, from furniture to objects and lighting. With the ideal background for taking chances, Luca Nichetto announced on his own website a truly dramatic manifesto, a sort of philosophy that reflects his conquering spirit. Young Chinese entrepreneur and maker ZaoZuo got the message, offering Luca Nichetto the creative direction of his ambitious project to produce and distribute products for housing, including the first two shops already opened in Beijing and Shanghai, which have proven all the success of this concept. This invitation to Luca Nichetto, extended to a select group of European designers, confirms, in a huge marketplace, a new-generation version of Made in China that is ultra-competitive and high-quality.