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hibi 10MINUTES AROMA is an incense stick you can light easily without a lighting device, which is an innovated incense combined with match born from Japanese craftsmen. Two Japanese traditional companies (incense and match) collaborated and developed for 3 years and a half and released in 2015. The brand concept is Natural “aroma” for 10 minutes every day, light the match by striking it, and entrust yourself to the natural fragrance rising in the air. The brand name hibi means “day to day”, or daily, in Japanese. For relaxing and refreshing with your favorite aroma anytime, anywhere.


    414, Ikaruga Taishi-cho
    671-1561 Ibo-gun, Hyogo
    Tel. Show phone number


    • 26/01/2021 Selected for “ Trends 2020 “ at Ambiente for 2 consecutive years.
      Selected for “ Trends 2020 “ at Ambiente for 2 consecutive years. Ambiente Trends, at Ambiente (Frankfurt, Germany) in 2019. This is a dedicated exhibition zone featuring trend-setting products selected by prominent German designers, and hibi is likely to further attract attention along with a spatial presentation of the zone.

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    • 26/01/2021 GOOD DESIGN AWARD 2019 Special Award
      The original incense "hibi" series, which does not require an ignition tool, has been developed since 2015 by Kobe Match Co., Ltd. Received the Special Design Award / Good Focus Award [Technology / Traditional Design] (Small and Medium Enterprise Agency Director Award)

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