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2019 CROWN GOOSE IN CHICAGO IHHS
2019 CROWN GOOSE IN CHICAGO IHHS
From March 2 to 5, Crown Goose participated in the ‘International Home and Housewares Show (IHHS)’. Chicago international houseware exhibition, hosted in McCormick Place is the largest and best-equipped venue in North America. The innovative technology and diverse modern aesthetics are shown by the around 2,000 global home & living brands newly opened the attendees’ eyes to the future of the living & lifestyle market. Products with innovative design, diverse brands, and the latest trends converged to provide a rich spectacle and sensational exhibition. Around 2,000 brands from about 125 countries, including Hong Kong, Turkey, France, Germany, and Italy, participated and expressed their unique brand identities. The exhibition space is over 2,600,000 feet and encompassed with a diverse display of high-end lifestyle. The 3 elements of IHHS is Brand, Design, and Innovation. Experts and designers from global luxury manufacturers gathered to share information and suggest proposals for the trends and tendencies of the world market. Crown Goose had the time to discuss bespoke collaboration with global luxury partners and cooperation with globally renowned designers. At IHHS, the Art Foundation Team of Crown Goose displayed a sensational and artistic space exhibition based on the human psyche. We introduce the newly conceptualized artwork created by Crown Goose, a global high-end goose-down bedding brand. Maximilian Wertheimer, a German psychologist, received a certain inspiration from the fact that he could still see the outside of the train he was on despite the fact that the opaque wall and window frames were partially blocking his vision. This artwork is a space art, exploring the human visual instinct to accept all visual stimuli uncritically and recognizing sensual information after reforming them as consistent images. The space recreated using lines expresses a new ‘simplicity’. The background of the surrounding space creates a shift with the foreground, creating a new Gestalt in the process. The Crown Goose Art Foundation interpreted the cognition process with a focus on the internal human process. By concentrating on the relationship between the foreground, which is the focus of attention, and the background surrounding the foreground, thus reminding that the whole is not simply a sum of the parts but more. As objects (lines) of the Art Project, Crown Goose Cordon Collection and Jardin Collection expressed the Gestalt psychological elements of simplicity and continuity. The new pattern of images recognizing sensual elements and form, meticulously implemented through the unrivaled technology and artistic philosophy of Crown Goose, drew the attention of many attendants who attended the event. Crown Goose, a global luxury goose-down bedding brand, will propose a lifestyle of unique values, with the aim of dismantling walls with transcendental art.
