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INTERNATIONAL LIVING & LIFESTYLE FAIRS
INTERNATIONAL LIVING & LIFESTYLE FAIRS
The Seoul Living Design Fair is attended by over 300,000 visitors—a group that includes not only interior designers but also marketers, trend research agencies, and cultural figures. Enhancing the competitiveness of the global living industry, this event is not only the largest domestic living exhibition but also a place renowned for skillfully transcending the boundaries between functionality and aesthetics, where each and every participant can express their unique sensibilities. Every year, Crown Goose unveils a sculptural art foundation born from discourse with artists at Heimtextil and the world's top three high-living fairs. The elegance unique to global luxury brands joins hands with the artistic value of a high-end lifestyle to create a unique harmony in the Crown Goose Art Archive, guiding willing travelers into a world of refined artistry. Crown Goose's Pirouette Reverie, an art collaboration with the bold and experimental Dutch high-end living brand Moooi, is a daring reinterpretation of Europe’s unique sensibility. Unveiled at the 2024 Seoul Living Design Fair, this collection illuminates a neo-classical aesthetic paradigm with its singular essence composed of freedom and luxury, showcased in radically different moods at Hall B and Hall C. Enrapturing spectators, The Crown Goose X Moooi Special Edition includes badminton icon and Korean national representative Yoo Yeon-seong alongside global business buyers from a myriad of countries, intricately embodying vibrancy accentuated by primary colors to create a balanced brilliance that retains a solid substance within it. Led by Art Director Marcel Wanders, Dutch high-end living brand Moooi has curated an extensive lifestyle product line encompassing tables, chairs, lighting, fabrics, and more. Through their multidisciplinary approach, Moooi invites individuals to explore unexpected juxtapositions of objects, fostering a profound curiosity about space.
