Management Values
![](https://du85s6yu4vjql.cloudfront.net/fit-in/320x376/pictures_projects/images/000/034/475/original/7ac7e7ce5a74276ff65644b1b51a910d.png)
![](https://du85s6yu4vjql.cloudfront.net/fit-in/320x376/pictures_projects/images/000/034/476/original/3732d6b39eea00a35cf6411dbb577e23.jpg)
![](https://du85s6yu4vjql.cloudfront.net/fit-in/320x376/pictures_projects/images/000/034/478/original/f08797b15a1d6d565c66dafca3d59c78.jpg)
![](https://du85s6yu4vjql.cloudfront.net/fit-in/320x376/pictures_projects/images/000/034/479/original/9cf17be32bfb845d437628573349aaec.jpg)
![](https://du85s6yu4vjql.cloudfront.net/fit-in/320x376/pictures_projects/images/000/034/477/original/ad7d2ef808ab1ad93374e538f09b773b.jpg)
Learn from the past / Keep changing not to change
We seek wisdom and direction from history; from the ancient discovery of fire, the long cultural journey of Japanese incense, and the footsteps of pioneers at Shoyeido. To persevere as both a manufacturer and seller of incense, we must boldly embrace many challenges. We believe it helps us to be a meaningful and purposeful company.