Elite's brand launched with Adriano Design: a different approach - hence the name Fuoripista - on sports activities. It suggests a lifestyle concept introducing beauty, elegance and formal simplicity values, all connected to Elite's experience.
Founded in 1979, Elite is one of the biggest players in the world in indoor cycling technologies. Research and innovation are the core of brothers Adriano’s design philosophy too: to date, more than 50 patents are registered all over the world. Fuoripista Bike is the first product of this new brand. It's a Stationary Bike that becomes a scupltural element with its iconic image, proposing a totally new design compared to the typical formalities of sports equipment. It speaks a new wellness and exercise language, inserting performance values into a sophisticated design approach.
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